BRAND VISUAL IDENTITY
Sports Directory is an established brand for distributing sports equipment to schools and sports clubs in the UK. The main task was to refresh a whole Brand Visual Identity that should stand out from the competitors.
THE EDUCATION SPECIALISTS
It’s everything about the sport and physical activity for both pupils and professionals alike. A catalogue is a way to show a big range of the products, including almost all sports directories, showing specifications of each product including the price points.
RICH WITH SYMBOLS
Symbols always have more power over the words. They help to memorise and identify product specifications.
UNIQUE PRICE POINTS
Keep the style clean – simple shapes, bright colors and easy reading fonts. As quick you understand as quick you take an action.
The second on a checklist was a homepage design which should reflect the whole business idea. Nice banners, colours, and pictures speaks for itself. Fully responsive design, with the function to show, to choose and purchase en order.